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Database Marketing Administrator
∑ Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions.
∑ Provides input to Marketing on customerís tastes, preferences and segmentation analysis.
∑ Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required.
∑ Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested.
∑ Perform data research and data quality audits.
∑ Develop marketing tools to utilize for analysis.
∑ Help define requests for support from other marketing areas.
∑ Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness.
∑ Serves as liaison between Marketing and IT on issues related to data mining and database integrity.
∑ Supports tests of new marketing technology, especially segmentations.
∑ Performs additional duties as directed.
Bachelorís degree in statistics, finance, mathematics, and/or Marketing equivalent experience.
∑ Gaming experience preferred but not required
∑ Strong analytical skills and attention to detail
∑ Knowledge of research and data mining
∑ Proficient in mathematics, primarily probabilities and statistics
∑ Working knowledge of SAS and Proficient in the Microsoft Office Suite
∑ Solid organizational and time management skills
∑ Solid presentation skills and ability to multi-task
∑ Ability to communicate with Team members and guests
∑ Ability to be a TEAM player
∑ Ability to successfully fulfill the pre-employment process
∑ Ability to work flexible shifts and days of the week including holidays
∑ Ability to obtain and maintain all necessary licensing
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