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US: Database Marketing Administrator

Date: 09-Sep-2013
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Database Marketing Administrator

∑ Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions. ∑ Provides input to Marketing on customerís tastes, preferences and segmentation analysis. ∑ Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required. ∑ Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested. ∑ Perform data research and data quality audits. ∑ Develop marketing tools to utilize for analysis. ∑ Help define requests for support from other marketing areas. ∑ Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness. ∑ Serves as liaison between Marketing and IT on issues related to data mining and database integrity. ∑ Supports tests of new marketing technology, especially segmentations. ∑ Performs additional duties as directed. Bachelorís degree in statistics, finance, mathematics, and/or Marketing equivalent experience. ∑ Gaming experience preferred but not required ∑ Strong analytical skills and attention to detail ∑ Knowledge of research and data mining ∑ Proficient in mathematics, primarily probabilities and statistics ∑ Working knowledge of SAS and Proficient in the Microsoft Office Suite ∑ Solid organizational and time management skills ∑ Solid presentation skills and ability to multi-task ∑ Ability to communicate with Team members and guests ∑ Ability to be a TEAM player ∑ Ability to successfully fulfill the pre-employment process ∑ Ability to work flexible shifts and days of the week including holidays ∑ Ability to obtain and maintain all necessary licensing

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