Date: 09-Sep-2013
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please visit http://dba.fyicenter.com/
Database Marketing Administrator
· Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions.
· Provides input to Marketing on customer’s tastes, preferences and segmentation analysis.
· Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required.
· Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested.
· Perform data research and data quality audits.
· Develop marketing tools to utilize for analysis.
· Help define requests for support from other marketing areas.
· Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness.
· Serves as liaison between Marketing and IT on issues related to data mining and database integrity.
· Supports tests of new marketing technology, especially segmentations.
· Performs additional duties as directed.
Bachelor’s degree in statistics, finance, mathematics, and/or Marketing equivalent experience.
· Gaming experience preferred but not required
· Strong analytical skills and attention to detail
· Knowledge of research and data mining
· Proficient in mathematics, primarily probabilities and statistics
· Working knowledge of SAS and Proficient in the Microsoft Office Suite
· Solid organizational and time management skills
· Solid presentation skills and ability to multi-task
· Ability to communicate with Team members and guests
· Ability to be a TEAM player
· Ability to successfully fulfill the pre-employment process
· Ability to work flexible shifts and days of the week including holidays
· Ability to obtain and maintain all necessary licensing
To apply for this position, please visit
this Website.
Thank you,
DBA FYI Center
http://dba.fyicenter.com/
